Jeremy Clarkson in clever new business move for Diddly Squat farm weeks before Clarkson’s Farm returns

Jeremy Clarkson has already got plenty on his plate with the return of Clarkson’s Farm this year.

But I can reveal he’ll be juggling the fifth series of the Prime Video show with even more business ventures.

And it will start with biscuits.

Jezza is trademarking Diddly Dunkers, a nod to his Diddly Squat Farm in Oxfordshire, as part of a product range that also inculdes clothing and homeware.

All of it is based around the farm, of course, and it couldn’t come at a better time with the new season arriving in June.

Meanwhile, Jeremy’s brewery has made trademark applications for a range of new drinks including Knollbury Fort, Arrowhead, Midsummer and Firelight.