25,000 people to descend on Jeremy Clarkson’s farm in summer
More than 25,000 people are expected to descend on Jeremy Clarkson’s Cotswolds farm in Oxfordshire this summer.
Diddly Squat Farm in Chadlington, which the 66-year-old has owned since 2008, will play host to the major farming event Cereals in June.
Mr Clarkson has said he is looking forward to learning more about farming as he joined Kaleb Cooper and Charlie Ireland to tour the site ahead of the event.
Speaking at a press conference during the Cereals Crop Plot Day in Oxfordshire, he admitted he struggled to understand its appeal when the concept of the event was first explained to him.
“I’ve got to be honest with you, I couldn’t see why it was prestigious,” said Mr Clarkson.
“I was thinking, ‘so who’s going to come all the way here to look at root structure?'”
But after seeing the scale of the preparations at Diddly Squat for himself, he said his view had changed.
“Today’s the first time I’ve been out and actually seen this properly, and I’ve found myself going, ‘oh look at that oilseed rape.’ I’m really starting to understand it,” he said.
“I think it’s an amazing show. I can’t wait for it now.
“Charlie has made it clear this is as prestigious as it gets. I’m thrilled to bits to be hosting it, and it does look good out there.”
Mr Clarkson added that one of the biggest draws for him is the chance to keep learning, as he said: “Every day is a learning day for me.
“I learn something new from these guys or from reading books, and then when Cereals comes here, and there’ll be 25,000 farmers. I’m going to learn a lot.”
The show’s arrival in the Cotswolds marks the furthest west the event has been staged in almost 50 years, since its inception as Barley ’79 held in Cirencester.
You can now register for tickets at www.thecerealsevent.co.uk or enquire about exhibiting at the event, which takes place between Wednesday, June 10, and Thursday, June 11.
This is a trade-only event, and to ensure only the industry attends, there are a number of approval methods in place, and registrations will go through a vetting process.
Members of organisations, including NAAC, Farmers Weekly, the NFU, Young Farmers and BASE, will be automatically approved with a membership number.
To manage traffic, there will be a number of traffic flow measures in place, and visitors are being asked to select an entrance time.
New for 2026, you can now also book a seat on a Cereals Bus from key locations across the UK, giving you priority access on arrival and helping to reduce traffic further.
