Jeremy Clarkson is reportedly eyeing new ventures ahead of the upcoming premiere of the new series of Clarkson’s Farm.
The 66-year-old owns a 1,000‑acre holding known as Diddly Squat Farm, near Chipping Norton in West Oxfordshire, where his hit Amazon series Clarkson’s Farm is filmed.
The fifth series of the hit programme was confirmed at the end of 2024 and filmed last year, officially wrapping at the end of September 2025.
Over the course of the series, viewers have watched Mr Clarkson grapple with farming and launch a number of new ventures.
This includes the Diddly Squat Farm Shop, which attract visitors from across the country and regularly cause queues on local roads.
In 2024, the former Top Gear presenter also bought a village pub at Asthall, near Burford, renaming it The Farmer’s Dog.
The Cotswolds inn, on the A40, operates as a pub and restaurant serving Hawkstone beer and produce linked to the farm.
Now, with the premiere of the new series confirmed for Wednesday, June 3, The Sun has reported that Mr Clarkson is looking into new business opportunities at his farm.
This includes trademarking Diddly Dunkers which are currently a range of shortbread biscuits although the national newspaper said that this range may expand to include clothing and homeware.
In addition, the west Oxfordshire local’s brewery is reportedly looking to make trademark applications for several new drinks such as Arrowhead and Firelight.
Already, Mr Clarkson produces Hawkstone Lager, which is now sold in supermarkets across the country, as well as a number of other popular products.
