Jeremy Clarkson makes major Cotswolds farm change after 5 years

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Jeremy Clarkson Makes Major Change at Diddly Squat Farm After Five Years

Jeremy Clarkson has introduced a significant change at his Cotswolds property, marking a break from a long-standing winter tradition. The former Top Gear host, who has owned Diddly Squat Farm in Chadlington since 2008, continues to grow the farm’s public presence through the success of Amazon’s hit series Clarkson’s Farm.

Jeremy Clarkson makes major Cotswolds farm change after 5 years | Witney Gazette

A Farm Shop That Became a Tourist Magnet

Clarkson and his partner, Lisa Hogan, first opened the Diddly Squat Farm Shop in 2020. What began as a modest farm shop quickly exploded in popularity, drawing thousands of visitors eager to see the now-iconic location featured across the show’s seasons.

By 2024, the brand expanded even further. A pop-up version of the farm shop was launched on the grounds of the couple’s pub, The Farmer’s Dog, timed with the establishment’s grand opening in Asthall. The expansion demonstrated just how strong the demand for Clarkson’s farm products had become.

Breaking a Five-Year Winter Rule

For the past five years, Diddly Squat Farm Shop has followed a strict winter schedule: it always closed for several months during the coldest part of the year. But heading into 2026, Clarkson has broken that tradition.

In a new announcement posted on Instagram, the shop revealed it will remain open throughout January and February — a first since opening.

“Due to high demand, we’ve decided to keep the farm shop open in January and February,” read the caption, accompanied by photos of staff holding announcement signs.

The decision underscores the booming interest in the farm shop, driven by both tourists and fans of the show.

Jeremy Clarkson shares first glimpse inside his new £1million Cotswolds pub | The Standard

What Visitors Can Expect

Many products featured in the Prime Video series will continue to be available, including:

Bee Juice honey
Cow Juice milk
Hawkstone lager, the popular beer associated with Clarkson

These signature items have become fan favorites and are a major draw for visitors eager to experience a piece of the show in real life.

Season 5 Filming Now Complete

Clarkson also recently confirmed that filming for Season 5 of Clarkson’s Farm has wrapped. The upcoming season is expected to premiere on Amazon Prime Video in 2026. With rising anticipation for the new episodes — and a now year-round farm shop — Diddly Squat continues to play a central role in the Clarkson brand.