Jeremy Clarkson Pressured to Rethink Diddly Squat Farm After PETA Campaign
Jeremy Clarkson has been urged to make a major change at Diddly Squat Farm after animal rights group PETA launched a festive campaign targeting the Clarkson’s Farm star.
The organisation has called on Clarkson to abandon livestock farming and transform his Oxfordshire property into an animal sanctuary, arguing that such a move would align with ethical, environmental, and health considerations.
PETA Sends ‘Christmassacre’ Jumper in Festive Appeal
As part of its Christmas campaign, PETA sent Clarkson a so-called “Christmassacre” jumper, designed to provoke reflection on meat consumption during the holiday season.
The jumper, made from vegan materials, features graphic illustrations of animals commonly eaten at Christmas, including turkeys, pigs, and cattle. PETA says the imagery is intended to highlight conditions within the meat industry and encourage people to consider plant-based alternatives.
Letter Urges Clarkson to Abandon Livestock Farming
Alongside the jumper, Clarkson received a letter signed by PETA Vice President of Programmes Elisa Allen.
In the message, Allen suggested that Clarkson should “get off the animals’ naughty list” by changing his farming practices. The letter encouraged him to adopt a vegan lifestyle and convert Diddly Squat Farm into a sanctuary where animals could live without being raised for food.
PETA framed the appeal as a call for compassion during the festive period, describing Christmas as a time for peace, goodwill, and reflection.
PETA Claims Ethical, Environmental, and Health Benefits
PETA argues that livestock farming often involves overcrowded conditions and stressful transport before animals reach abattoirs. The group also claims that reducing meat production could lower carbon emissions and help address health risks associated with high meat consumption.
According to PETA, millions of animals are killed in the UK during the Christmas season alone, a figure the charity uses to support its campaign messaging.
The “Christmassacre” jumpers, priced at £75, are available through PETA’s website and form part of a wider initiative that includes a cinema advert currently screening across the UK, including in Oxfordshire.
Clarkson’s Farming Journey at Diddly Squat
Clarkson bought the 1,000-acre Diddly Squat Farm near Chipping Norton in 2008, originally as an investment after the previous tenant farmer retired. For years, contractors ran the land before Clarkson decided to manage it himself.
That decision led to the creation of Clarkson’s Farm, which first aired on Amazon Prime Video in 2021. The series follows Clarkson as he navigates modern British farming, facing unpredictable weather, rising costs, regulatory challenges, and animal welfare requirements.
A Show That Sparked National Debate
The programme has been a major success for Amazon, bringing farming issues to a mainstream audience and reigniting debate around rural policy, food production, and environmental responsibility.
Throughout the series, Clarkson has been outspoken in his criticism of vegan activism and animal rights campaigns, while defending traditional farming and meat consumption. Diddly Squat Farm continues to raise livestock and grow crops, with produce sold through its popular farm shop.
Clarkson Yet to Respond
At the time of writing, Clarkson has not publicly responded to PETA’s Christmas appeal. Given his long-standing opposition to vegan activism, many expect him to push back against the campaign.
The exchange highlights the ongoing cultural clash between animal rights groups and traditional farming advocates — a debate that Clarkson’s Farm has repeatedly brought into the public spotlight.
