Fans Rally Behind Jeremy Clarkson After Major Cotswolds Announcement
Jeremy Clarkson has received an outpouring of support from fans after confirming a major change at his beloved Diddly Squat Farm in the Cotswolds — a decision that breaks a five-year tradition and signals just how much the farm shop has grown since its launch.
Clarkson, who purchased Diddly Squat Farm in Chadlington back in 2008, turned the once-quiet patch of Oxfordshire countryside into a global attraction thanks to the runaway success of Clarkson’s Farm on Prime Video. The series, which documents his comedic yet often chaotic journey into agriculture, made the Diddly Squat Farm Shop a pilgrimage site for fans from across the UK and beyond.
Since opening in 2020, the farm shop — run jointly by Clarkson and his partner Lisa Hogan — has become famous for its local produce, signature “Cow Juice” milk, Bee Juice honey, and of course, Hawkstone lager, the beer brand Clarkson helped establish. The shop has traditionally closed for parts of the winter due to reduced foot traffic and difficult farming conditions.
But 2026 will be different.
This week, Clarkson announced that the shop will remain open through January and February for the first time, breaking the long-established seasonal closure. The decision, according to the farm’s Instagram announcement, comes directly in response to overwhelming visitor demand.
“Due to high demand, we’ve decided to keep the farm shop open in January and February,” the post read, accompanied by a series of photos of the Diddly Squat team holding signs to share the good news.
The reaction from fans was immediate — and overwhelmingly positive. Comments poured in across social media, with supporters celebrating the extended opening period. “This is great news,” one follower wrote, echoing the sentiment of hundreds of others who said they were thrilled to have more chances to visit the farm during winter months.
For many long-time viewers of Clarkson’s Farm, the extended opening feels like another sign of how deeply the show has embedded itself into British culture. What began as a humorous documentary concept has grown into a genuine agricultural brand, reshaping Clarkson’s public image and attracting thousands of tourists to the small Cotswolds village each year.
The announcement comes just as filming for Season 5 has wrapped, with the new series expected to hit Prime Video next year. Clarkson confirmed the season’s completion recently, hinting that fans will see even more developments at Diddly Squat Farm when the show returns.
The extended opening months also reflect the wider expansion of Clarkson’s farming ventures. In 2024, a pop-up Diddly Squat shop opened on the grounds of Clarkson and Hogan’s pub, The Farmer’s Dog, further cementing their growing rural business empire.
For locals and fans alike, the message behind this week’s decision is clear: interest in Diddly Squat Farm is not slowing down — in fact, it’s stronger than ever.
With the shop now set to welcome visitors throughout the coldest months of the year, Clarkson seems more committed than ever to embracing his unlikely second career as a farmer. And judging by the reaction online, fans are more than ready to brave the winter weather to show their support.
