Jeremy Clarkson Reveals Why Hawkstone Beer Has Landed in Five Guys Restaurants Across the UK

Jeremy Clarkson has never been shy about expanding his farming empire in unexpected directions, but his latest milestone may be one of his most impressive yet. Five Guys — one of the most recognisable burger chains in the world — has officially partnered with Clarkson-backed Hawkstone Brewery to stock its lager and IPA in every mainland UK restaurant. And according to Clarkson’s team, the move wasn’t a coincidence. It was the result of shared values, a push for quality, and a belief that British-made products deserve a bigger spotlight.

For Clarkson, whose Diddly Squat Farm and Hawkstone brand have gained a loyal following thanks to Clarkson’s Farm, the partnership represents another step in transforming locally grown barley into a national success story. Hawkstone’s beers are brewed using 100% British barley or apples, with no concentrates or shortcuts — a quality standard that caught Five Guys’ attention immediately.

John Eckbert, CEO of Five Guys UK, described the collaboration as a “perfect fit,” emphasising that both brands share the same commitment to freshness and authenticity. Five Guys famously operates with no freezers, insisting on fresh ingredients delivered daily. Hawkstone, meanwhile, built its reputation on using Clarkson’s homegrown barley and producing beers with strict standards of purity. Their alignment made the deal feel almost inevitable.

“We are so excited about adding Hawkstone lager & IPA to the Five Guys offer,” Eckbert said, noting that customers increasingly want premium, British-made beverages to pair with their meals. The partnership gives diners across the country access to Hawkstone in a way they’ve never had before — not just in specialist shops or farm stores, but in one of the UK’s busiest casual-dining chains.

To celebrate the rollout, the Hawkstone Choir made a surprise appearance at Five Guys Piccadilly. Customers were treated to festive classics and even a reimagined rendition of Hallelujah — rewritten as “Hawkstone Lager, Now at Five Guys.” The moment quickly spread online, sparking excitement among fans of both brands.

Owen Jenkins, Managing Director at Hawkstone, echoed the enthusiasm: “Being stocked in their iconic stores across the UK is an opportunity we couldn’t miss. It will give our fans even more access to their favourite beers.” According to Jenkins, Hawkstone’s ongoing growth is driven not by celebrity hype, but by consumers who appreciate craftsmanship and traceability in their beverages.

For Clarkson, this partnership also strengthens the broader message he has been pushing on Clarkson’s Farm: that British farming and British products can thrive when they receive real support from major retailers and hospitality brands. With season 5 of the hit show now wrapped and expected to air next year, fans will likely get an inside look at how deals like this develop — along with the usual mix of chaos, triumph, and agricultural misadventures.

But for now, the headline is simple: Hawkstone has gone mainstream, and Clarkson’s farming venture has reached a new level of national visibility. Whether you’re a fan of his television work, his beer, or simply a Five Guys regular, this partnership marks a notable moment for UK food and drink culture — and a major win for homegrown producers.