Cereals 2026 to Be Hosted at Jeremy Clarkson’s Diddly Squat Farm
A major agricultural event finds a new home in the heart of the Cotswolds
A Landmark Announcement for British Agriculture
In one of the biggest announcements to hit the UK farming calendar, it has been confirmed that the Cereals Event 2026 — one of the country’s most prestigious agricultural exhibitions — will be hosted at Jeremy Clarkson’s Diddly Squat Farm in Chadlington, Oxfordshire.
Scheduled for June 10–11, 2026, the two-day event will welcome around 550 exhibitors and an estimated 25,000 attendees, making it one of the largest agricultural gatherings in recent memory.
However, this will not be a fan event. Organizers have emphasized that attendance will be restricted exclusively to farmers and agricultural trade professionals, keeping the focus on innovation, collaboration, and the challenges facing modern farming.
What Is the Cereals Event?
For over four decades, the Cereals Event has been a cornerstone of the British farming industry — a place where agronomists, manufacturers, and growers come together to share ideas, showcase technology, and debate the future of agriculture.
The show features everything from live machinery demonstrations to research plots and expert-led discussions on sustainability, soil health, and agri-tech innovation.
Now, for the first time in its history, the event will take place at one of the UK’s most recognizable farms — Diddly Squat — made famous by the Amazon Prime series Clarkson’s Farm.
Jeremy Clarkson on Hosting the Event
Jeremy Clarkson, who purchased Diddly Squat Farm in 2008, has become an unexpected voice for the British farming community. Through his television series, he’s given viewers a raw and humorous insight into the realities of rural life — from unpredictable weather to agricultural red tape.
Speaking about hosting Cereals 2026, Clarkson explained his motivation:
“Farmers are facing so many issues at the moment, and hosting Cereals was our chance to do something positive for the industry and showcase some practical advice and ideas for food producers. We hope to shine a spotlight on farming in the UK and educate people about the challenges farmers face.”
He added:
“Cereals is an opportunity for us to come together and find the solutions we all need. We’re really looking forward to welcoming farmers from across the UK to this celebration of British farming.”
Clarkson’s Farm Team Joins the Effort
Several familiar faces from Clarkson’s Farm will take part in the event’s organization and operations.
Agronomist Charlie Ireland — affectionately known to fans as “Cheerful Charlie” — serves as managing partner at Ceres Rural and will play a key role in coordinating field demonstrations and speaker sessions.
Ireland explained that while Diddly Squat’s connection to Clarkson’s celebrity status will inevitably draw attention, the event remains firmly rooted in professional purpose:
“We know many fans of Jeremy’s show will want to attend, but we will ensure this remains a farmers-only affair,” he said.
“Hosting Cereals at Diddly Squat is a fantastic opportunity to draw wider attention to the issues facing the industry. But away from the cameras, Diddly Squat is like any other farm — vulnerable to the same storms, policies, and pressures as every other producer in the UK.”
He added that the event will serve as a vital platform for knowledge-sharing and collaboration:
“Being able to all come together at Diddly Squat for Cereals will be a fantastic opportunity to discuss how we can continue to feed the nation — and do that profitably. The two should not be separated.”
Kaleb Cooper: Inspiring the Next Generation of Farmers
No event at Diddly Squat would be complete without Kaleb Cooper, Clarkson’s right-hand man and the breakout star of Clarkson’s Farm.
Kaleb, who runs Kaleb Cooper Contracting, will oversee much of the groundwork and preparation leading up to the event. Known for his passion and straight-talking attitude, Kaleb hopes Cereals 2026 will help inspire the next generation to consider farming as a viable and rewarding career.
“I was lucky enough to find my calling early on, and I want more young people to feel that same buzz — whether it’s driving tractors, caring for animals, or producing food,” he said.
Kaleb will also help manage the event’s demonstration areas, ensuring visitors can see machinery, techniques, and crop trials in action under real Cotswold farming conditions.
What Visitors Can Expect at Cereals 2026
Organizers have confirmed that the Agronomy Zone will once again take center stage. This dedicated area will highlight the latest crop varieties, soil health solutions, and sustainable chemistry in collaboration with experts from NIAB.
Farm contracting and plot management will be led by Kaleb’s team, under the supervision of Charlie Ireland and George Badger of Ceres Rural.
Diddly Squat’s location — on high-altitude Cotswold brash soil — offers a unique environment for demonstrating how crops perform under challenging real-world conditions, providing farmers with valuable insight into soil management and yield resilience.
Fruehauf, the event’s main sponsor, also voiced enthusiasm. Head of sales David Lewington said:
“Fruehauf has worked alongside the farming community for over 100 years, and we are thrilled to co-host Cereals 2026 at Diddly Squat Farm. It will be great to see so many farmers together over the two days and show our support for this vital industry.”
New Features and Zones for 2026
In addition to fan-favorite sections such as the Seed to Shelf Stage, the BASE-UK Regenerative Agriculture Stage, and the Young Farmers Programme, the 2026 edition will introduce two major new zones:
- The Livestock Zone, sponsored by Nofence, focusing on precision livestock management and smart grazing solutions.
- The Organic Agronomy Area, showcasing sustainable and regenerative farming practices.
Nofence CEO Joachim Kähler explained:
“Our goal is to give farmers tools that support daily decisions and unlock new potential for their land and livestock. Cereals 2026 is the ideal setting to share that vision.”
Diddly Squat Style Meets Professional Networking
True to Clarkson’s personality, the event will combine serious industry discussion with touches of humor and Cotswold charm.
Attendees can unwind at themed networking areas, including:
- Jeremy’s Hops & Harmony Bar, sponsored by V12
- Kaleb’s Korner, sponsored by NY Tractor Parts
- Gerald’s Gin Joint, featuring Hawkstone Gin
Stalls from Diddly Squat Farm Shop, Hawkstone Brewery, and The Farmer’s Puppy will also be present, ensuring visitors get a true taste of Diddly Squat.
Tickets, Access, and Traffic Plans
Registration for Cereals 2026 is now open exclusively to farmers and trade professionals via the official event website. Attendance applications will be verified to maintain the professional focus.
To minimize traffic around Chadlington and Chipping Norton, organizers will implement comprehensive traffic measures, including timed entry slots and designated parking areas.
A new Cereals Bus system will operate between agricultural hubs such as Elveden Farms, Roy Ward Farms Ltd, and Law Farming — providing sustainable transport and reducing congestion.
Looking Ahead: A Symbol of Farming’s Future
For many, hosting Cereals 2026 at Diddly Squat Farm represents more than just a change of venue — it’s a symbol of resilience and progress in an industry facing immense challenges.
Jeremy Clarkson, Kaleb Cooper, and Charlie Ireland have used their platform to highlight the difficulties and rewards of farming with honesty and humor. By hosting the UK’s most important agricultural event, they are bringing attention — and respect — to the backbone of British food production.
As Clarkson himself might say, it’s not just a show. It’s a statement — one that proves British farming still has plenty of horsepower left.
