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Jeremy Clarkson’s Diddly Squat Farm to Host Cereals 2026
The Cereals Event 2026, one of the UK’s most prestigious agricultural gatherings, has found an iconic new home — Jeremy Clarkson’s Diddly Squat Farm in Chadlington, Oxfordshire.
The two-day event will take place on June 10th and 11th, 2026, and is set to welcome around 25,000 visitors and 550 exhibitors from across the agricultural sector. Unlike public fan events, however, attendance will be limited to farmers and industry professionals, ensuring the focus remains firmly on innovation, sustainability, and real-world agricultural progress.
A Milestone for British Farming
For decades, Cereals has been the defining event on the UK farming calendar — a place where producers, agronomists, and researchers meet to exchange ideas, explore new technologies, and discuss the future of food production.
Now, for the first time, the event will unfold on one of Britain’s most talked-about farms — Diddly Squat, owned by former Top Gear and Grand Tour host Jeremy Clarkson.
Speaking about the announcement, Clarkson expressed both excitement and purpose:
“Farmers are facing so many issues at the moment, and hosting Cereals was our chance to do something positive for the industry and showcase some practical advice and ideas for food producers. We hope to shine a spotlight on farming in the UK and educate people about the challenges farmers face.”
He added that the event will serve as a platform for collaboration and inspiration:
“Cereals is an opportunity for us to come together and find the solutions we all need. We’re really looking forward to welcoming farmers from across the UK to this celebration of British farming.”
A Familiar Cast Returns
Several familiar faces from Clarkson’s Farm will play key roles in organizing and running the event. Among them is ‘Cheerful’ Charlie Ireland, agronomist and managing partner at Ceres Rural, who emphasized that while the Diddly Squat connection may draw attention, the event will remain true to its professional roots.
“We know many fans of Jeremy’s show will want to attend, but we will ensure this remains a farmers-only affair,” Ireland confirmed.
He went on to highlight the event’s wider importance:
“Hosting Cereals at Diddly Squat offers a fantastic opportunity to bring public awareness to the realities of the farming industry. But beyond the cameras, this is a working farm like any other — affected by the same weather, economic pressures, and regulations that every UK farmer faces.”
For Ireland, the event’s value lies in cooperation:
“Being able to gather at Diddly Squat for Cereals will allow farmers to discuss how we can continue to feed the nation profitably — because one cannot exist without the other.”
Kaleb Cooper: Championing the Next Generation
No mention of Diddly Squat would be complete without Kaleb Cooper, the fiery young contractor who became an unexpected national figure through Clarkson’s Farm.
Kaleb, who runs Kaleb Cooper Contracting, will oversee much of the groundwork and logistics leading up to the event. Speaking about Cereals 2026, he shared his enthusiasm for using the platform to inspire young farmers:
“I was lucky enough to find my passion early on, and I want more young people to feel that same excitement — whether it’s driving tractors, caring for animals, or producing food.”
He will also help manage demonstration areas, showcasing the hands-on expertise that has made him both an entertainer and an ambassador for British agriculture.
Inside the Cereals 2026 Experience
At the heart of this year’s event will be the Agronomy Zone, a core feature that highlights the latest crop research, seed varieties, and technological advances.
The plots will be managed by Jonathan Backhouse and Shaun Coleman of NIAB, with farm contracting overseen by Kaleb Cooper’s team under the guidance of Charlie Ireland and George Badger from Ceres Rural.
Given Diddly Squat’s Cotswold Brash soil and elevated location, visitors can expect a realistic look at how crops perform in challenging conditions — a perfect example of farming under pressure.
David Lewington, head of sales at Fruehauf, the event’s host sponsor, said:
“Fruehauf has been part of the UK farming community for over a century, and we’re thrilled to co-host Cereals 2026 at Diddly Squat Farm. This is a celebration of both progress and tradition — and an opportunity to meet with farmers face-to-face.”
New Additions and Exhibitor Highlights
This year’s event will expand beyond its traditional focus. In addition to popular returning zones like the Seed to Shelf Stage (sponsored by KWS), the BASE-UK Regenerative Agriculture Stage (sponsored by Tees Law), and the Young Farmers Programme (supported by Michelmores), Cereals 2026 will debut two major new areas:
- A Livestock Zone, sponsored by Nofence, focusing on digital and autonomous livestock solutions.
- An Organic Agronomy Zone, dedicated to sustainable and regenerative farming practices.
Joachim Kähler, CEO of Nofence, said:
“Our goal is to give farmers smarter tools that support daily decisions and unlock new potential for their land and livestock. Cereals 2026 is the ideal platform to share that vision.”
Networking, Refreshments, and the Diddly Squat Spirit
While Cereals is first and foremost a professional showcase, it wouldn’t be a Diddly Squat event without a touch of humor and hospitality.
Visitors can relax in themed social spaces such as:
- Jeremy’s Hops & Harmony Bar (sponsored by V12)
- Kaleb’s Korner (sponsored by NY Tractor Parts)
- Gerald’s Gin Joint, featuring Hawkstone Gin
- Stands from the Diddly Squat Farm Shop, Hawkstone, and The Farmer’s Puppy
It’s an event where the business of farming meets the personality of Clarkson’s Farm — a combination that’s sure to draw both laughter and learning.
Tickets and Travel
Registration for Cereals 2026 is now open through the official event website, but attendance will be restricted to approved members of the agricultural trade.
Organizers are also introducing new traffic management measures and a Cereals Shuttle Bus Network, linking key farming regions such as Elveden Farms, Roy Ward Farms Ltd, and Law Farming — helping visitors arrive smoothly while reducing congestion and carbon impact.
Looking Ahead: A Celebration of Resilience
With Clarkson’s Farm continuing to capture public attention, hosting Cereals 2026 at Diddly Squat represents more than a logistical decision — it’s a statement about the visibility and resilience of modern British farming.
Clarkson, Kaleb, and Charlie may have become household names, but at their core, they are farmers grappling with the same obstacles as their peers. By bringing Cereals to Diddly Squat, they’re ensuring that those challenges — and the innovations shaping their solutions — are seen and celebrated by the entire industry.
