Vulva Lake at Diddly Squat Farm: A Bold Move to Spark Conversation on Women’s Health

Jeremy Clarkson’s Diddly Squat Farm in Chadlington, Oxfordshire, has never shied away from making headlines, but its latest addition—a vulva-shaped lake dubbed “Vulva Lake” or “The Wet Patch”—is turning heads for all the right reasons. Unveiled just before Gynaecological Cancer Awareness Month in September 2025, this unique pond is more than a quirky landmark. It’s a powerful collaboration with the Lady Garden Foundation, designed to ignite conversations about gynaecological cancers and raise vital funds for research and awareness. Here’s the full story behind this provocative project and why it matters.

A Lake with a Purpose: Unveiling Vulva Lake

On August 31, 2025, Diddly Squat Farm made waves with the grand opening of Vulva Lake, a deliberately designed pond shaped like a vulva. The brainchild of Jeremy Clarkson and his team, including partner Lisa Hogan, the lake was officially launched in partnership with the Lady Garden Foundation, a charity dedicated to combating gynaecological cancers. The timing was no coincidence—September marks Gynaecological Cancer Awareness Month, and the lake’s bold design is meant to grab attention and spark dialogue about a topic often shrouded in silence.

In a video shared on the farm’s Instagram, Lisa Hogan cut a ceremonial “ribbon” made of flowers to mark the occasion, calling it a “grand gala opening.” The farm shop’s social media post proudly declared, “The Lady Garden Foundation – Vulva Lake, is now open,” inviting visitors to see the lake and learn about the charity’s mission. As one spokesperson put it, “Most people know diddly squat about gynae cancers,” a clever nod to the farm’s name and the urgent need for education.

Why Gynaecological Cancer Awareness Matters

The statistics are sobering: every day in the UK, 21 women lose their lives to gynaecological cancers, and 60 more receive a life-altering diagnosis. These cancers—cervical, ovarian, womb (endometrial), vulval, and vaginal—are often preventable, with early detection being key to saving lives. According to the Lady Garden Foundation, 99.8% of cervical cancers, 75% of vaginal cancers, 69% of vulval cancers, 34% of womb cancers, and 11% of ovarian cancers could be prevented with proper awareness and action. Yet, many people remain unaware of the signs and symptoms, making initiatives like Vulva Lake critical.

The Lady Garden Foundation, founded in 2014 as the Gynaecological Cancer Fund, has been at the forefront of this fight. Initially focused on funding groundbreaking research at The Royal Marsden NHS Foundation Trust, the charity has grown over the past decade to include year-round events, educational programs, and high-impact awareness campaigns. Their mission is clear: empower women to understand their bodies, recognize symptoms early, and seek help confidently. Vulva Lake is a natural extension of this mission, using Diddly Squat Farm’s platform to reach a wider audience.

How Diddly Squat Farm Is Making a Difference

Throughout September 2025, visitors to the Diddly Squat Farm Shop can contribute to the Lady Garden Foundation’s work by making a donation with each purchase. This initiative transforms every jar of honey, bag of potatoes, or pint of Hawkstone beer sold at the shop into a small act of support for gynaecological cancer research and awareness. The farm, already a tourist hotspot thanks to Clarkson’s Farm on Amazon Prime, draws thousands of visitors, making it an ideal platform to amplify the charity’s message.

The farm’s cheeky branding of the lake as “The Wet Patch” adds a layer of humor that aligns with Clarkson’s signature style, ensuring the campaign cuts through the noise. By embracing a bold, conversation-starting design, the farm is challenging taboos around women’s health and encouraging open discussions. As Lisa Hogan noted on Instagram, the project is about “so much to learn,” thanking everyone who “dug, plotted, planted” to bring Vulva Lake to life.

The Lady Garden Foundation: A Decade of Impact

Since its inception in 2014, the Lady Garden Foundation has made significant strides in the fight against gynaecological cancers. Beyond its initial research funding, the charity has developed a robust program of events and campaigns to educate the public and support cutting-edge research with global impact. Their message is simple yet powerful: knowing the signs and symptoms of gynaecological cancers—such as abnormal bleeding, persistent bloating, or pelvic pain—can lead to early detection and better outcomes. “Early detection saves lives,” the foundation emphasizes, urging women to feel confident speaking to their doctors about any changes.

The partnership with Diddly Squat Farm is one of the foundation’s most high-profile campaigns to date. By leveraging the farm’s visibility and Clarkson’s knack for generating buzz, the collaboration aims to reach new audiences who might otherwise know “diddly squat” about these diseases. The lake’s eye-catching design ensures that visitors and viewers of Clarkson’s Farm will be talking about it—and, by extension, about gynaecological health.

Could Vulva Lake Appear in Clarkson’s Farm Season 5?

With Clarkson’s Farm currently filming its fifth season, set to premiere in spring 2026, fans are speculating whether Vulva Lake will make an appearance. The show, which has become Amazon Prime’s most-watched original series in the UK, thrives on blending humor, heart, and the harsh realities of farming. A segment featuring the lake’s creation or opening could fit perfectly, especially given its charitable purpose and bold design. While there’s no confirmation yet, the timing of the lake’s unveiling during filming suggests it could be a highlight of the upcoming season.

The involvement of Lisa Hogan, who has become a key figure on the show, adds to the likelihood. Her enthusiastic promotion of Vulva Lake on social media, alongside Kaleb Cooper’s farm management expertise, could make for a memorable episode. Whether it’s Clarkson debating the lake’s design or Cooper joking about its name, the potential for entertaining yet meaningful content is undeniable.

Why This Campaign Stands Out

Vulva Lake is more than a publicity stunt—it’s a strategic move to break down stigma and raise awareness about a critical health issue. By combining Diddly Squat Farm’s playful branding with the Lady Garden Foundation’s serious mission, the campaign strikes a balance between humor and impact. It’s a reminder that even unconventional approaches, like a vulva-shaped lake, can drive meaningful change. As posts on X reflect, fans are already buzzing about the initiative, with some praising its creativity and others curious about its backstory.

The campaign also aligns with Diddly Squat’s history of supporting causes, such as its recent efforts to highlight the challenges of British farming. By turning the farm into a platform for gynaecological cancer awareness, Clarkson and his team are proving that their influence extends beyond entertainment.

What’s Next for Vulva Lake and Diddly Squat?

As September unfolds, visitors to Diddly Squat Farm can expect to see Vulva Lake in all its glory, serving as both a visual statement and a call to action. The farm shop’s donation drive will continue throughout the month, offering a tangible way for fans to support the Lady Garden Foundation. Meanwhile, the lake’s provocative design ensures that conversations about gynaecological cancers will continue long after the month ends.

For Clarkson’s Farm fans, the question remains: will Vulva Lake become a recurring feature on the show, or is it a one-off campaign? Either way, its impact is already being felt, with social media abuzz and visitors flocking to the Cotswolds to see the lake for themselves. As the farm navigates challenges like bovine TB outbreaks and poor harvests, this initiative shows that Diddly Squat is about more than farming—it’s about making a difference.

A Call to Action: Join the Conversation

Vulva Lake is a bold reminder that awareness can start with a single spark—whether it’s a lake, a donation, or a conversation. The Lady Garden Foundation encourages everyone to learn the signs of gynaecological cancers and advocate for their health. As Jeremy Clarkson’s farm continues to draw crowds, Vulva Lake stands as a testament to the power of creative campaigns in tackling serious issues. So, next time you’re in Chipping Norton, stop by Diddly Squat Farm, donate to the cause, and join the conversation that’s saving lives.