Clarkson’s Farm Turns Into Tourist Attraction as Fans Follow the ‘Jezza Trail’
Jeremy Clarkson Inspires New Cotswolds Tour as Fans Flock to the “Jezza Trail”
Jeremy Clarkson’s growing influence beyond television has taken a new turn, with fans now able to follow a dedicated tour through the Cotswolds inspired by his life and work on Clarkson’s Farm.
The former Top Gear presenter has gained a new generation of followers thanks to the Amazon Prime series, prompting tourism operators to create what has become known as the “Jezza trail”.

Clarkson’s Farm Tour Draws Coachloads of Fans
Tour company Go Tours now offers a full-day Clarkson’s Farm Tour from London, priced at £92 per person. The experience brings fans directly to the real-life filming locations made famous on the show.
While far removed from the globe-trotting adventures of The Grand Tour, the itinerary focuses on Clarkson’s rural empire in Oxfordshire.
What the “Jezza Trail” Includes
According to Go Tours, the experience allows visitors to “step into Clarkson’s world” and explore several key locations featured in the series. Highlights include:
- Diddly Squat Farm Shop, where visitors can browse produce made famous on screen
- Lunch and drinks at Hawkstone Brewery, with beers brewed in collaboration with Clarkson’s farm team
- A stop at The Farmer’s Dog, the countryside pub featured in the show
- A scenic journey through the Cotswolds, taking in rolling hills and traditional English villages
Go Tours describes the trip as a small-group experience designed specifically for fans of the programme.
Positive Reviews from Clarkson’s Farm Fans
The tour has been warmly received by visitors, many of whom praise both the locations and the guides.
One guest, Julie, described the experience as “highly recommended,” noting that her guide was “very knowledgeable about Clarkson’s Farm.”
Dan, who attended with his wife, said the tour exceeded expectations, adding that their guide’s humour and local knowledge made the day especially entertaining.
Another visitor, Sharon, called it a “brilliant day out in the Cotswolds,” highlighting the historical insight and attentive service provided by the guide.

The Farmer’s Dog Wins Over Visitors
The tour’s popularity mirrors wider interest in Clarkson’s ventures. A recent visit by the Daily Star to The Farmer’s Dog pub described the atmosphere as “warm and welcoming,” with a lively but relaxed feel.
Although prices were noted as being on the higher end, the review emphasised that all ingredients are British-sourced, with a display inside the pub listing the farmers who supply the meat.
Clarkson’s TV Success Turns into Tourism Boom
What began as a farming documentary has now evolved into a full-scale visitor experience, with fans eager to see the places they have watched on screen. The rise of the “Jezza trail” underlines how Clarkson’s Farm has transformed Jeremy Clarkson from a motoring presenter into a central figure in one of the UK’s most unexpected tourism trends.








