Ticket Sales Open for Cereals Event 2026 at Diddly Squat Farm
A Major Farming Showcase Comes to Clarkson’s Land
Tickets are now officially on sale for the Cereals Event 2026, which will be hosted on Jeremy Clarkson’s iconic Diddly Squat Farm in Oxfordshire. Scheduled for 10–11 June 2026, the event will welcome over 550 exhibitors and an estimated 25,000 visitors. Entry, however, will remain strictly limited to farmers and associated trade professionals.
Clarkson: “A Chance to Do Something Positive for Farming”
Speaking about the upcoming event, Jeremy Clarkson said:
“Farmers are facing so many issues at the moment, and hosting Cereals was our chance to do something positive for the industry and showcase some practical advice and ideas for food producers. We hope to shine a spotlight on farming in the UK and educate people about the challenges farmers face.”
He emphasized that Cereals is a unique opportunity for the farming community to unite, share solutions, and support one another.
A Farmers’ Event – Not a Fan Convention
Agronomist Charlie Ireland, managing partner at Ceres Rural, stressed the importance of keeping the event industry-focused:
“We know many fans of Jeremy’s show will want to attend the event, but we will ensure this remains a farmers’ only affair. Cereals has always been about farmers coming together, and while Diddly Squat is a high-profile venue, it’s still a working farm facing the same pressures as any other in the UK.”
Kaleb Cooper: Inspiring the Next Generation
Kaleb Cooper, owner of Kaleb Cooper Contracting and a central figure on Clarkson’s Farm, will manage contracting work at Diddly Squat in preparation for Cereals. He highlighted the importance of inspiring younger generations:
“I was lucky enough to find my calling early on, and I want more young people to feel that same buzz – whether it’s driving tractors, caring for animals, or producing food.”
What’s New for 2026?
Cereals 2026 will feature all its signature attractions alongside new highlights:
- Agronomy Zone – managed by Jonathan Backhouse (Cereals) and Shaun Coleman (Niab).
- Seed to Shelf Stage (sponsored by KWS).
- BASE-UK Regenerative Ag Stage (sponsored by Tees Law).
- Young Farmers Programme (sponsored by Michelmores).
- Syngenta Sprays & Sprayers Arena plus live demonstrations.
- New Livestock Zone (sponsored by Nofence).
- Organic Agronomy Area for sustainable practices.
CEO of Nofence, Joachim Kähler, said:
“Our goal is to give farmers tools that support daily decisions and unlock new potential for their land and livestock. Cereals 2026 is the ideal setting to share that vision.”
Networking With a Diddly Squat Twist
Beyond the business, visitors will enjoy networking spaces featuring local favourites:
- Diddly Squat Farm Shop
- Hawkstone products
- The Farmer’s Puppy café
- Jeremy’s Hops & Harmony Bar (sponsored by V12)
- Kaleb’s Korner (sponsored by NY Tractor Parts)
- Gerald’s Gin Joint featuring Hawkstone Gin
Industry Excitement Builds
Head of sales at Fruehauf, David Lewington, praised the event:
“Fruehauf has been working alongside the farming community for over 100 years. We’re thrilled to be co-hosting Cereals 2026 at Diddly Squat Farm – it’s the perfect opportunity to show our support and connect with farmers nationwide.”
Similarly, Matthew Lewis of Premium Crops noted the importance of Cereals for innovation:
“Cereals provides the perfect platform to showcase innovation, share knowledge and connect directly with growers.”
Practical Information: Tickets and Travel
- Tickets: Farmers can now register at the official Cereals Event website. Trade enquiries for exhibiting can also be submitted online.
- Approval: As a business-to-business event, registrations will go through an approval process.
- Traffic Management: Comprehensive systems will be in place to manage visitor flow.
- Cereals Bus: New for 2026, farmers can book seats on a dedicated bus service from key UK farming hubs, reducing congestion and ensuring priority access.
