TV icon takes another swipe at Jeremy Clarkson in Cotswolds
TV Icon Adam Henson Takes Another Swipe at Jeremy Clarkson Over Clarkson’s Farm
The Rivalry Heats Up in the Cotswolds
Adam Henson, the popular presenter of Countryfile, has once again taken aim at Jeremy Clarkson, following a long-running and public rivalry between the two Cotswolds farmers. Henson, who has hosted Countryfile since 2001, recently shared his thoughts on Clarkson’s Farm during an appearance on The FarmED Podcast.
While discussing his own relationship with farmers, Henson compared himself to Clarkson, admitting he too could be seen as a “Marmite” character, one people either love or dislike. However, Henson also used the opportunity to take a subtle dig at Clarkson’s approach to farming on his Amazon Prime series.

Marmite Comparison: A Subtle Dig
When asked about how farmers perceive him, Henson stated, “I am quite Marmite, I think, but probably not as Marmite as Jeremy Clarkson.” He went on to explain that Countryfile had evolved from being strictly about farming to including a variety of countryside topics. He pointed out that this broad approach had frustrated some farmers who felt the show didn’t adequately highlight farming’s struggles, finances, and technology. Henson’s comments suggest that he believes Clarkson’s approach to farming — particularly in Clarkson’s Farm — doesn’t fully represent the industry’s positive aspects.
Henson’s Criticism of Clarkson’s Farm
This latest remark comes after Henson previously criticized Clarkson’s Farm last autumn during an interview on Grounded, a farming podcast. Henson raised concerns about the show’s portrayal of farming as a difficult and often unsuccessful venture. He mentioned that while Clarkson spends large sums of money and faces numerous challenges, many farmers he knows are thriving and running successful operations.
“Clarkson spends a huge amount of money… he’s up against planning, the weather, disease, and he spends a fortune on a tractor,” Henson noted, before adding that Clarkson “makes diddly squat” at the end of the year. This, Henson argued, doesn’t accurately reflect the success of many modern farmers who are running their operations efficiently and profitably.

Acknowledging the Tough Side of Farming
Despite his criticism of the show, Henson did acknowledge that farming can be a difficult and sometimes grim reality, particularly in relation to mental health issues within the industry. He agreed that Clarkson’s Farm has raised awareness about the challenges of farming, but felt the focus on struggle and failure missed the many success stories in the agricultural world.
Henson’s candid comments suggest an ongoing tension between him and Clarkson, whose fame has brought a different kind of attention to farming. Whether this rivalry continues to simmer or eventually boils over remains to be seen, but it’s clear that both men have strong opinions about how farming should be portrayed on television.








