Cereals 2026 to Be Hosted at Jeremy Clarkson’s Diddly Squat Farm
In what promises to be one of the most high-profile farming events of the decade, the Cereals Event 2026 will officially take place at Jeremy Clarkson’s Diddly Squat Farm in Chadlington, Oxfordshire.
Scheduled for June 10th and 11th, 2026, the two-day event is expected to attract 550 exhibitors and around 25,000 attendees from across the UK’s agricultural industry. But unlike a typical fan event, attendance will be restricted exclusively to farmers and agricultural trade professionals, keeping the focus firmly on farming, innovation, and sustainability.
A Landmark Event for UK Agriculture
Cereals has long been a cornerstone of the British agricultural calendar — a business-to-business gathering where farmers, researchers, and agri-tech companies share knowledge, discuss innovation, and showcase cutting-edge farming techniques.
Now, for the first time in the event’s history, it will be hosted at one of the most famous farms in the country — Diddly Squat — thanks to its outspoken and unconventional owner, Jeremy Clarkson.
Speaking about the announcement, Clarkson said:
“Farmers are facing so many issues at the moment, and hosting Cereals was our chance to do something positive for the industry and showcase some practical advice and ideas for food producers. We hope to shine a spotlight on farming in the UK and educate people about the challenges farmers face.”
He added:
“Cereals is an opportunity for us to come together and find the solutions we all need. We’re really looking forward to welcoming farmers from across the UK to this celebration of British farming.”
Clarkson’s Farm Stars to Take Part
Several familiar faces from Clarkson’s Farm will play key roles in the event. Agronomist ‘Cheerful’ Charlie Ireland, managing partner at Ceres Rural, emphasized that while the Diddly Squat connection will undoubtedly attract public interest, the event will remain strictly professional.
“We know many fans of Jeremy’s show will want to attend, but we will ensure this remains a farmers-only affair,” he explained.
Ireland continued,
“Hosting Cereals at Diddly Squat is a fantastic opportunity to draw wider attention to the issues facing the industry. But away from the cameras, Diddly Squat is like any other farm — vulnerable to the same storms, policies, and pressures as every other producer in the UK.”
He stressed that the event would offer a critical space for the community to collaborate on solutions:
“Being able to all come together at Diddly Squat for Cereals will be a fantastic opportunity to discuss how we can continue to feed the nation — and do that profitably. The two should not be separated.”
Kaleb Cooper: Inspiring the Next Generation
No Clarkson’s Farm event would be complete without Kaleb Cooper, Jeremy’s right-hand man and the breakout star of the show.
Kaleb, who runs Kaleb Cooper Contracting, will oversee much of the preparation work on the farm ahead of the event. Speaking about his involvement, he expressed excitement at using Cereals 2026 to inspire young people to pursue careers in farming.
“I was lucky enough to find my calling early on, and I want more young people to feel that same buzz — whether it’s driving tractors, caring for animals, or producing food,” Kaleb said.
Known for his passion for farming and his no-nonsense approach, Kaleb will also be helping manage the event’s demonstration areas, bringing his hands-on expertise to one of the UK’s biggest agricultural stages.
What to Expect at Cereals 2026
Organizers have confirmed that the Agronomy Zone — a showcase of the latest crop varieties, innovations, and chemistry — will once again be at the heart of the Cereals experience.
The plots are being carefully managed by Jonathan Backhouse and Shaun Coleman from NIAB, with farm contracting handled by Kaleb’s team under the supervision of Charlie Ireland and George Badger from Ceres Rural.
Due to Diddly Squat’s high-altitude Cotswold Brash location, visitors can expect to see how crops perform under realistic, challenging conditions — offering valuable insight into real-world agronomy.
Head of sales at Fruehauf, the event’s host sponsor, David Lewington, commented:
“Fruehauf has worked alongside the farming community for over 100 years, and we are thrilled to co-host Cereals 2026 at Diddly Squat Farm. It will be great to see so many farmers together over the two days and show our support for this vital industry.”
New Zones and Exhibitions
Alongside long-standing favorites such as the Seed to Shelf Stage (sponsored by KWS), the BASE-UK Regenerative Agriculture Stage (sponsored by Tees Law), and the Young Farmers Programme (backed by Michelmores), Cereals 2026 will introduce two major new additions:
- A Livestock Zone, sponsored by Nofence, showcasing cutting-edge livestock management tools.
- An Organic Agronomy Area, focusing on sustainable and regenerative practices.
Joachim Kähler, CEO of Nofence, explained:
“Our goal is to give farmers tools that support daily decisions and unlock new potential for their land and livestock. Cereals 2026 is the ideal setting to share that vision.”
Networking, Refreshments, and Diddly Squat Flair
No Clarkson-hosted event would be complete without some fun. Visitors will have access to several networking and refreshment areas — all carrying the Diddly Squat touch.
Highlights include:
- Jeremy’s Hops and Harmony Bar, sponsored by V12
- Kaleb’s Korner, sponsored by NY Tractor Parts
- Gerald’s Gin Joint, featuring Hawkstone Gin
- Stands from the Diddly Squat Farm Shop, Hawkstone, and The Farmer’s Puppy
It’s a uniquely British blend of business and banter — combining serious discussion with the humor and personality that fans of Clarkson’s Farm love.
How to Attend
Farmers and agricultural professionals can now register for tickets via the official Cereals Event website.
Because this is a business-to-business event, registrations will undergo an approval process to ensure attendees are verified members of the trade.
To reduce congestion, organizers are introducing strict traffic measures and allowing visitors to pre-select their preferred arrival time and entrance.
A new Cereals Bus system will also operate in 2026, running from key agricultural locations including Elveden Farms, Roy Ward Farms Ltd, and Law Farming, providing priority access while minimizing environmental impact.
Looking Ahead
As excitement builds, many see Cereals 2026 at Diddly Squat Farm as more than an agricultural exhibition — it’s a symbol of resilience and innovation in a changing industry.
Clarkson, Cooper, and Ireland may be familiar faces from television, but they’re also real farmers confronting the same struggles as their peers. Hosting the event at Diddly Squat is a powerful reminder that beneath the humor and celebrity, Clarkson’s Farm continues to highlight the genuine challenges and triumphs of British agriculture.
