Jeremy Clarkson Urged to Make Major Change at Diddly Squat Farm
Jeremy Clarkson has been urged to make a significant change at his Cotswolds farm, with animal rights campaigners calling on the broadcaster to abandon livestock farming and adopt a vegan lifestyle.
The former Top Gear and The Grand Tour presenter purchased Diddly Squat Farm in Chadlington, Oxfordshire, in 2008. Originally known as Curdle Hill, the farm later became the focal point of Amazon Prime Video’s hit series Clarkson’s Farm.
Diddly Squat and The Farmer’s Dog
In recent years, Clarkson has expanded his rural ventures beyond farming. In 2024, he bought The Windmill pub in Asthall, reopening it as The Farmer’s Dog in August. Both the farm and the pub have featured prominently in Clarkson’s Farm, which has aired four series so far, with a fifth currently in production.
The programme has given viewers an unfiltered look at modern British farming, documenting Clarkson’s often turbulent attempts to run the land while navigating regulations, animal welfare issues, and unpredictable weather.
PETA Calls for a Vegan Transformation
Animal rights organisation PETA is now campaigning for Clarkson to make what it describes as a “major change” by turning Diddly Squat Farm into a vegan-run animal sanctuary.
The group is urging the 65-year-old to stop raising animals for food and instead allow them to “live out their lives in peace,” arguing that such a shift would reflect compassion and align with a more ethical approach to farming.
A Provocative Christmas Gift
As part of its festive campaign, PETA has sent Clarkson a so-called “Christmassacre jumper” — a controversial item designed to draw attention to animal suffering during the Christmas period.
According to PETA, the jumper has been worn by what it describes as “compassionate celebrities” and is currently in high demand. The organisation hopes the striking imagery will encourage reflection on meat consumption during the festive season.
PETA’s Message to Clarkson
In a letter addressed to Clarkson, PETA Vice President of Programmes Elisa Allen explained the intention behind the campaign.
“Christmas is a time to reflect on how we can each bring the spirit of peace and goodwill into our everyday lives,” she wrote.
“We hope our festive jumpers will finally inspire you to adopt a vegan lifestyle and transform Diddly Squat Farm into a sanctuary where animals can live out their lives in peace.”
Clarkson Yet to Respond
Jeremy Clarkson has not yet publicly responded to the campaign or the gift. The presenter has previously been outspoken in his criticism of veganism and animal rights activism, frequently defending traditional farming practices both on-screen and in his newspaper columns.
Whether the latest appeal will prompt any change at Diddly Squat Farm remains to be seen, but the campaign has once again placed Clarkson at the centre of debate over farming, food, and animal welfare in the UK.
