Jeremy Clarkson Launches Hawkstone Lager Zero: A Major Twist
Jeremy Clarkson, the renowned presenter behind Top Gear and The Grand Tour, has taken his passion for farming and beverage creation to the next level with the release of a new twist on his popular Hawkstone beer. Launched in the Cotswolds, Clarkson’s latest creation is a non-alcoholic lager that promises to appeal to beer lovers who are looking for all the flavor, but without the alcohol.
The Story Behind Hawkstone Beer
Jeremy Clarkson’s journey with Hawkstone beer began in 2021, when he teamed up with the Cotswold Brew Co. to introduce the Hawkstone brand. Originally brewed from barley grown on his Diddly Squat Farm in Chadlington, the brand has rapidly gained popularity. In fact, Hawkstone is now the fastest-growing beer brand in the UK and the most-followed beer in the world on Instagram.
Named after an ancient standing stone in the Cotswolds, Hawkstone offers a range of premium British lagers, ciders, and vodka. It’s a brand that’s become synonymous with Clarkson’s personality—bold, innovative, and unafraid to break the mold. And now, the next chapter has arrived.
Introducing Hawkstone Lager Zero
In a major twist, Clarkson has unveiled Hawkstone Lager Zero, a non-alcoholic version of the beloved lager. The new product is designed for those who enjoy the taste of beer but prefer to skip the alcohol. Available for purchase online through the Hawkstone shop, and at the Hops and Chops pub located on the grounds of Clarkson’s Diddly Squat Farm, this new lager offers fans a chance to enjoy the signature taste of Hawkstone without the effects of alcohol.
The new drink promises a “smooth golden lager with all the Hawkstone character” but none of the alcohol. It’s described as having well-balanced bitterness and sweetness, along with pronounced hop character and aromas of citrus and grain, making it the perfect refreshment for those who want to enjoy a beer without the hangover.
Marketing Campaign: AI-Powered Fun
To promote the launch of Hawkstone Lager Zero, Clarkson’s team has used an innovative AI-driven marketing campaign. The advertisements feature AI-generated images of pilots, teachers, and surgeons holding a bottle of Hawkstone Lager Zero while continuing with their important jobs. The playful images emphasize the idea that this is a drink that can be enjoyed in any situation, without affecting your ability to perform.
The Popularity of Hawkstone Continues
Hawkstone Lager Zero isn’t just a new product—it’s part of Clarkson’s ever-expanding empire that blends his love for farming, television, and innovative entrepreneurship. With a growing fanbase, Clarkson’s Hawkstone brand continues to carve its own space in the competitive world of beverages, and this latest release is sure to generate buzz.
For fans of Clarkson’s Farm and Clarkson’s many endeavors, Hawkstone Lager Zero represents another step in the presenter’s journey to redefine what it means to be a multifaceted personality in the entertainment and business world. Whether you’re a fan of the show or just a beer enthusiast, Clarkson’s new twist on a classic lager is sure to excite.
