Jeremy Clarkson Called “Incompetent” by Visitor — and He Absolutely Loved It

A Day at Diddly Squat Farm Turns Unexpectedly Funny

For most celebrities, being called “incompetent” by a visitor might sting — but not Jeremy Clarkson. The Clarkson’s Farm star and former Top Gear presenter took the blunt insult from a fan as nothing short of “tremendous.”

In his trademark mix of wit and self-deprecation, the 65-year-old revealed the story in his column for The Sunday Times, where he detailed a hilarious exchange with an unexpected guest at his now-famous Diddly Squat Farm Shop.

Diddly Squat: From TV Idea to Tourism Hotspot

Since launching Clarkson’s Farm on Amazon Prime, Jeremy has transformed his once-quiet Cotswolds property into one of the most talked-about farms in Britain.

The Diddly Squat Farm Shop, which sells everything from locally sourced produce to “bee juice” (honey) and “cow juice” (milk), continues to draw massive crowds. Despite the long queues and occasional chaos, Clarkson has turned the humble venture into both a business success and a cultural phenomenon.

The Rise of Unexpected International Fans

But recently, Jeremy noticed a new kind of visitor joining the crowds — tourists from China. Curious about why Clarkson’s Farm had become popular overseas, he decided to ask one fan what drew them to the show.

The response left him laughing out loud.

“So why are they watching?” Clarkson wrote. “It’s a question I put to one of the visitors to the farm shop. His answer was tremendous.
‘It’s because we cannot believe how incompetent you are.’”

According to Clarkson, the visitor went on to explain that in China, people are constantly exposed to stories of successful individuals achieving perfection — so watching someone “mess everything up” was a refreshing change.

“Over there,” Jeremy continued, “they are bombarded with stories of successful people doing things well, so it makes a nice change to see a fat man f****** everything up.”

From Insult to Compliment

For Clarkson, the moment was more amusing than offensive. The brutally honest comment summed up the exact charm of Clarkson’s Farm — a show that celebrates failure, frustration, and the often hilarious realities of modern farming.

What’s more, the remark underlined just how far his audience now stretches. Fans from across the globe, including senior figures in agriculture, have started visiting Diddly Squat to see what all the fuss is about.

When China Came to the Cotswolds

Clarkson also revealed that Diddly Squat recently hosted an official Chinese agricultural delegation on a “fact-finding mission” in the UK.

“So plainly, the high-ups are interested in what we’re up to,” he wrote. “Very interested, in fact.”

The TV presenter showed them around the farm, including one of his high-tech hen houses, which he described as “a miniature Romany caravan on the outside” but equipped with modern technology within.

Finding Humor in Every Harvest

Despite the odd insult or two, Jeremy Clarkson remains in good spirits — and perhaps more popular than ever. His ability to laugh at himself, even when called “incompetent,” is part of what makes Clarkson’s Farm such a hit with audiences worldwide.

Whether it’s bureaucracy, bad weather, or his own misadventures, Clarkson turns every farming fiasco into comedy gold.

And if being “a fat man messing everything up” brings in millions of fans from across the globe, then clearly, incompetence has never looked so successful.

“It’s because we cannot believe how incompetent you are.” — A fan at Diddly Squat Farm