If you’re somebody who takes a glance at the subscription-based and occasionally pornographic content platformOnlyFans and think, “My god, wouldn’t it be wonderful if Jeremy Clarkson pitched his tent here”, you’re now in luck. Sort of.
The Clarkson’s Farm star has helped launch Only Farmers, a new online marketplace in which users can book farms for holidays, tours and private hire, and farmers themselves can further monetise their land. Think of it like a farm-based take on Airbnb, only with a far dirtier-sounding moniker.
“Only Farmers is launching with UK farms first, while welcoming visitors from around the world to discover the British countryside,” its website reads. “From farm stays and family days to workshops, great food, animals, and events, book directly with the farmer.”
For farmers, it offers the capability to take bookings, set their own listings, prices and booking rules, and look after their payments and messages themselves.
A number of stars from Clarkson’s Farm have also provided quotes of support for the site. Clarkson himself – billed as “an aspiring farmer” – writes: “There are experiences in the countryside you never knew existed.” The show’s breakout star Kaleb Cooper also writes: “This is real farms. Real people. Real countryside.”
The launch of Only Farmers coincides with the series five premiere of Clarkson’s Farm, the smash hit Prime Video series following Clarkson as he takes over control of a 1000-acre farm in the Cotswolds. The Top Gear and Grand Tour host has developed it into Diddly Squat farm, opening up his own pub, The Farmer’s Dog, as well as a farm shop run by his partner, Lisa Hogan.
In the new series so far, Clarkson broke down in tears after being forced to give away his pigs. Having been told that keeping pigs on his farm was not financially viable, Clarkson became tearful as he sent many of them off to the slaughterhouse. “I love the pigs,” he said. “I’ve just been delighted with every day I’m down there. They make my heart sing … but we’re running a business here and they make no financial sense at all.”
Elsewhere in the series, Clarkson opened up about being days away from death after suffering a heart emergency, while viewers watched as he burned an effigy of Keir Starmer in response to Labour’s proposed 20 per cent inheritance tax hike.
While Clarkson has been no stranger to controversy over the years, his rebrand in the countryside has been a success – with Countryfile presenter Adam Henson, who is neighbours with Clarkson, recently singing his praises.
“It seems to me from the people around him and from his own voice that he’s really found a passion in farming,” Henson said. “He’s a great advocate for British agriculture, and he’s tied up with some great people who work on the programme with him.”
