Jeremy Clarkson has made an honest admission that his Cotswolds farm, Diddly Squat Farm, in Oxfordshire, “won’t make money” on wheat and barley.
The 66-year-old owns a 1,000‑acre holding known as Diddly Squat Farm, near Chipping Norton in West Oxfordshire, where his hit Amazon series Clarkson’s Farm is filmed.
The site includes the Diddly Squat Farm Shop and a restaurant, which attract visitors from across the country and regularly cause queues on local roads.
In 2024, the former Top Gear presenter also bought a village pub at Asthall, near Burford, renaming it The Farmer’s Dog.
The Cotswolds inn, on the A40, now operates as a pub and restaurant serving Hawkstone beer and produce linked to the farm.
Writing in his latest Sunday Times column, Mr Clarkson said: “I’m very proud that we’ve been selected to host this prestigious event, but also a little embarrassed, because 30,000 farmers will be talking nonstop about farming on a farm where not much actual farming is going on.
“We know for a fact we won’t make money on wheat and barley. And we’re still closed down with TB.
“Last month, when I would normally be out in the fields planting the spring barley and the durum wheat, Cheerful Charlie, my land agent and all-round font of wisdom, told me that this year there’s absolutely no point, because even if the weather is perfect and I make no mistakes, we are guaranteed to lose money. It is a mathematical certainty.”
